The bitter pill is a metaphor for a bitter truth: Vienna's drastic deficit of panel doctors. This campaign aims to point out the resulting problems Vienna's citizens have to face everyday. By only showing half the face I wanted to indicate that something very important is missing here.
The 3D object was done by Friendly Fire in Vienna.
|Client||Ärztekammer für Wien|
|Agency||Lobster Werbeagentur GmbH|