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Die bittere Pille

The bitter pill is a metaphor for a bitter truth: Vienna's drastic deficit of panel doctors. This campaign aims to point out the resulting problems Vienna's citizens have to face everyday. By only showing half the face I wanted to indicate that something very important is missing here.

The 3D object was done by Friendly Fire in Vienna.

Client Ärztekammer für Wien
Agency Lobster Werbeagentur GmbH
Year 2014

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